UK design industry leaders: AI is 'the intern', designers shouldn't fear replacement
nordicinst · x · 2026-09-07
The Guardian reports that despite generative AI layoffs fears, UK design industry leaders say designers shouldn't feel threatened — AI has so far done little to reduce demand for design skills.
- Mat Hunter, Design Council CEO: designers use AI "to add value"; technology always displaces people with new ways of working, but the UK needs more professional designers and overall employment should keep growing.
- Deborah Dawton, Design Business Council CEO: skill, experience, empathy and deep sector understanding protect great designers from AI.
- Industry bodies say firms are more likely to use AI as "the intern in the office" than as a replacement for skilled staff.
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