SEO vets warn against faking AI search mentions, predict a Penguin-style Google crackdown this year
gaganghotra_ · x · 2026-09-04
Veteran SEO Glenn Gabe, commenting on Lily Ray's post, warns against artificially inflating brand "mentions" in AI search. He believes Google is well aware of these tactics — its AI search experiences guide explicitly calls out "inauthentic mentions" — and predicts a Penguin-like punitive event targeting them this year.
The thread reflects a shared stance among SEO practitioners referencing Marie Haynes' public experience: don't try to game AI search mentions. For brands and marketers, it's a clear risk signal.
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