Move 37 vs Zelnick: why datasets are a floor for creativity, not a ceiling

r0ck3t23 · x · 2026-09-04

Take-Two CEO Strauss Zelnick argues "a system built on data can never surprise you" and that datasets are backward-looking while creativity is forward-looking. The author dismantles this:

Core point: treating a dataset as a ceiling is the error — it's examples with rules underneath, and holding the rules lets you build what examples never contained. The author concedes Zelnick's gaming points: asset creation is necessary but insufficient, and cheaper production only makes misses cheaper.

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