Miso builds an AI-native travel agent in iMessage, with users texting $100K+ in bookings

arieljalali · x · 2026-09-03

• A developer shares lessons from 18 months building an AI-native travel agent inside iMessage: the team booked the first trips by hand and found travel is brutally complicated (points, delays, 2am support, a thousand edge cases).
• The real challenge isn't complexity but specificity: nobody wants "a flight to Tokyo" — they want the 11pm nonstop, the aisle seat, their forgotten points, and the hotel they liked last time, without re-explaining.
• The product, Miso (try.miso.com), is a premium iMessage concierge billed as the first Apple-approved travel agent: one thread that knows your preferences, handles booking, loyalty status, seat selection, and 24/7 changes via direct airline integrations. Some users have texted their way to $100K+ in bookings.

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