Simile builds a 'What-If Machine' to simulate big decisions before you make them

msbernst · x · 2026-09-03

Startup Simile is building a "What-If Machine" that simulates major decisions—launch or not, raise prices or not—before you commit. Percy Liang highlighted that its point isn't passive forecasting but understanding how active interventions change outcomes: the classic difference between causation and correlation. Simile argues answering what-if questions correctly requires modeling both what people do and why, and msbernst explains what building one takes.

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