Google Search Console social properties show bizarre zero-click queries, SEOs suspect AI fan-out
gaganghotra_ · x · 2026-09-03
Google Search Console's new social properties report is showing strange search queries: Gagan Ghotra flagged weird, humanly-unlikely queries for his own X account and clients' YouTube/Instagram properties, all with 0 clicks, speculating they may be fan-out queries generated by an AI search system. Search Engine Watch reports that SEOs like Lily Ray and Vanessa Fox shared similar screenshots, though the outlet couldn't reproduce the odd queries on its own property. No official explanation yet, but the pattern hints at how AI search may be probing social content behind the scenes.
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