Google Search Console social properties show bizarre zero-click queries, SEOs suspect AI fan-out

gaganghotra_ · x · 2026-09-03

Google Search Console's new social properties report is showing strange search queries: Gagan Ghotra flagged weird, humanly-unlikely queries for his own X account and clients' YouTube/Instagram properties, all with 0 clicks, speculating they may be fan-out queries generated by an AI search system. Search Engine Watch reports that SEOs like Lily Ray and Vanessa Fox shared similar screenshots, though the outlet couldn't reproduce the odd queries on its own property. No official explanation yet, but the pattern hints at how AI search may be probing social content behind the scenes.

Related event: Odd zero-click queries in Search Console hint at AI search fan-out(2 posts)→

Original post →

More from Models

Models channel →