Instagram Admits Users Can't Distinguish AI Profiles from Humans

The Decoder · rss · 2026-09-01

Instagram admitted that users often can't tell AI profiles apart from real people, leading to a replacement of the "AI creator" tag with a new "AI-generated profile" label. Profiles without the label will have their reach and recommendations throttled. The article notes the irony of this "singularity" defined by user competence, contrasting it with Meta's late 2024 plans for human-AI coexistence.

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