AI Exposes GTM Headcount as Overhead, Enabling Solo Operators

Informal-Smoke2577 · reddit · 2026-08-31

Author argues that AI tools have eliminated the content and data barriers that used to require large B2B sales teams. Tools like Argil/HeyGen replace content hires, while Apollo/FullEnrich replace data subscriptions. The gap between funded teams and solo operators has closed, threatening agencies that built margins around headcount.

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