Summer AI Study Camps Boom: Parents Pay Nearly 10K for 'Big Tech Work Experience', But It's Mostly Marketing
创业邦 · wechat · 2026-08-31
This summer, paid enterprise experience camps for kids have become a trend among urban parents, especially AI-related study tours. The investigation reveals that many activities are packaged by training institutions using corporate names, with limited official cooperation; for example, Unitree explicitly states it has no paid visit service. Parents spend from a few hundred to nearly 10,000 yuan, but kids learn little technology, mostly experiencing atmosphere. Institutions use low prices to attract, then upsell expensive courses (e.g., 36,800 yuan full program). Parents are aware of the limited value but still pay for 'educational insurance'.
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