Cheaper Tokens Trigger Jevons Paradox: Enterprise Spend Grows with Use Cases
brandon_galang · x · 2026-08-31
Expands on Box CEO's observation: As token prices drop (while maintaining capability), enterprises can afford to automate tasks that were previously non-viable due to cost.
Many tasks require a minimum token quota to function. When pricing allows hitting this baseline feasibly, enterprises greenlight new workflows—like processing every contract or reading every log. While total token spend increases, the value and ROI derived from it grow significantly.
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