The Boring Company's sales dilemma: 20x cost advantage but no sales team

PTrubey · x · 2026-08-31

An analysis compares San Diego airport congestion solutions: traditional tunneling costs $1B/mile, while The Boring Company's current capability is $30M/mile. Despite this massive cost advantage, the company has virtually no sales force, recently posting just two sales positions with traditional requirements (5+ years experience). The author criticizes Musk's companies for undervaluing the sales function, arguing this hampers growth potential.

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