Video generation speeds: 23.7s vs 11m shows Jevons Paradox in action

gorkem · x · 2026-08-27

A side-by-side comparison reveals a massive speed gap in AI video generation: generating via fal on an M3 Max takes 23.7 seconds, whereas Black Forest Lab's Flux 3 Video takes 10 minutes and 55 seconds. The author cites Jevons Paradox, noting that as the time to create a good video drops from 10 minutes to 20 seconds, the set of creative possibilities expands dramatically.

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