SEO consultant: before PMF, ads and influencer marketing beat search optimization
daluoseo · x · 2026-08-26
An SEO consultant argues that for products without validated PMF, quickly testing ideas via paid ads or influencer marketing beats investing heavily in SEO — the trial-and-error loop is far shorter. SEO captures demand but doesn't create it: if people don't know your product exists, they won't search for it.
Citing his performance-marketer co-founder, he notes paid channels offer measurable ROAS — you know what a dollar returns and can scale with profit. Founders should pick whatever channel grows revenue fastest; SEO isn't always the answer.
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