Netflix tests language model as alternative to hand-built recommendation logic

The Decoder · rss · 2026-08-22

Netflix is testing an internal LLM called GenRec to replace its legacy recommendation engine. Instead of relying on thousands of hand-crafted features, GenRec converts viewing behavior into plain text for the model to process. Netflix describes the results as an "early but promising step" showing potential over traditional logic.

Original post →

More from Companies & People

Companies & People channel →