32 emails led to my first customer: The soul of indie hacking

martyamark · x · 2026-08-19

The author shares how a thread of 32 emails led to their first customer, starting with a personalized thank you, moving to a paid feature request, and final delivery. They reflect that indie hacking lost its soul when people stopped caring about products and only wanted to get rich, preferring the fun of building for engaged users.

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