Alex Irpan's 11-Year Blog Anniversary: Reflections on Writing Beyond Metrics
AlexIrpan · x · 2026-08-18
Google DeepMind researcher Alex Irpan celebrates the 11th anniversary of his blog, "Sorta Insightful." He reflects on reducing his posting frequency to once every two months and feeling at peace with it. He contrasts organic website views with traffic driven by social media algorithms, noting that he no longer cares about SEO or monetization as views become increasingly dependent on social trends. The post lists articles from the past year, covering topics like Anthropic and AI attitudes. It conveys a philosophy of maintaining personal expression and prioritizing long-term value over short-term metrics in a saturated attention economy.
More from Companies & People
- Solo founder share at YC doubles to 18% in one year; Paul Graham attributes it to AI efficiency but advises against it — FinanceYF5 · 2026-08-18
- Tala boosts model deployments 5x with automated ML pipelines via Outerbounds — anacondainc · 2026-08-18
- Tesla Cybercab Launches in Austin, But Expect Only ~1,000 Vehicles by December — JOBhakdi · 2026-08-18
- Razorpay launches Vulcan: India's first transformer-based AI model for payments — ojasvi_yadav · 2026-08-18
- AI in Communities: Tool or Foundation for New Relationships? — yangyi · 2026-08-18
- OpenAI hiring: Top researchers focus on alignment, team remains active — jachiam0 · 2026-08-18