Sell outcomes or tech? The debate over positioning AI for local businesses
Cautious_Turn1502 · reddit · 2026-08-18
When pitching AI services to local businesses, the author argues that "selling outcomes" is superior to "selling technology." Business owners care less about AI capabilities and more about tangible results like time saved, prevented lead loss, or increased revenue. Using an AI receptionist as an example, the focus should be on the conversion funnel from missed calls to booked appointments rather than the AI technology itself. The author seeks feedback from experienced sellers on which approach works better and which outcomes are easiest for owners to understand.
More from Companies & People
- Ship one bet per day: condensing failure into a daily flow — doooyle · 2026-08-18
- KOL hints at potential new move by Qwen team — generativist · 2026-08-18
- Miles Brundage satirizes Grok search strategy: break it, then sell it — Miles_Brundage · 2026-08-18
- Our AI Costs Jumped 230%. I'm Not Setting Budgets—Yet. — every · 2026-08-18
- Every announces Thesis 2027 conference on the future of work post-automation — every · 2026-08-18
- Stanford's Scott Linderman joins Engram to build agents with native memory — anshulkundaje · 2026-08-18