Sell outcomes or tech? The debate over positioning AI for local businesses
Cautious_Turn1502 · reddit · 2026-08-18
When pitching AI services to local businesses, the author argues that "selling outcomes" is superior to "selling technology." Business owners care less about AI capabilities and more about tangible results like time saved, prevented lead loss, or increased revenue. Using an AI receptionist as an example, the focus should be on the conversion funnel from missed calls to booked appointments rather than the AI technology itself. The author seeks feedback from experienced sellers on which approach works better and which outcomes are easiest for owners to understand.
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