Our AI Costs Jumped 230%. I'm Not Setting Budgets—Yet.
every · x · 2026-08-18
Every's Head of Ops Arielle Shipper shares how she managed a 230% surge in AI costs without imposing strict token budgets. Instead of caps, she evaluates spending through three questions: What did it cost? What did it buy us? What did we learn? The article argues that on the frontier of AI, rigid budgets stifle innovation, and the focus should shift to ROI and team learning rather than mere cost-cutting.
Related event: AI Costs Soar 230%; COO Uses Three Questions Instead of Hard Budgets(2 posts)→
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