Building agentic social media workflows with MCP + unified publishing API
Steveo_altar2 · reddit · 2026-08-18
The author shares a project building agentic social media workflows using MCP (Model Context Protocol). The system allows AI to own the full loop: research/plan, generate platform-specific content, schedule/draft, publish, and monitor/retry, with human approval gates at critical steps.
Architecture-wise, it provides a hosted MCP server (connectable via URL to clients like Claude/Cursor) exposing tools for account management, media, scheduling, and analytics. It also offers a standard REST API and SDK underneath for scripting. It supports multiple platforms with automatic format handling.
Key insights so far: scoped agent access plus approvals mitigate the risk of irreversible actions; bulk/queue patterns work well for evergreen content; and the combination of generation + cross-posting + calendar is where time savings are realized. The author is still tackling platform rate limits, media readiness states, and making failure recovery agent-friendly.
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