Creator-led GTM works early, but brands must outlast the founder
srimisra · x · 2026-08-12
Commenting on a prediction that founder-led social media strategies will become the default GTM motion by 2027, Sri Misra offered a nuanced perspective.
He noted that while the creator-led GTM approach is highly effective for getting a project off the ground, the ultimate goal should be building a brand that can outlast the founder's personal influence.
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