WeChat Tests AI-Assisted Moments Writing, Sparking 'NPC' Backlash

_FORAB · x · 2026-08-11

Tencent's WeChat is currently A/B testing an AI-assisted writing feature for WeChat Moments. The tool allows users to auto-generate personal posts or comments for others' updates.

However, the rollout has sparked controversy. Former Tencent director Cheng Lingfeng criticized the feature, arguing that flooding the platform with AI-generated text will drive away real human interaction and turn the social network into a world of 'NPCs'.

Related event: WeChat Tests AI Moments Writing, Sparking Authenticity Concerns(2 posts)→

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