AI Search Devastates CTR: SEO Pivots to Offering Irreplaceable Content

RyanMorrisonJer · x · 2026-08-10

A seasoned SEO practitioner points out that a significant amount of effort is now spent combating the terribly low click-through rates (CTR) from AI search results.

In response to this trend, he has shifted his strategy: instead of trying to pull traffic from AI-generated answers, the focus has moved to improving content to provide unique value and information that AI cannot generate or replicate.

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