French founder sells 26 ad spots on wedding tuxedo for $10k, nets $2k but loses it all

aakashgupta · x · 2026-08-06

French founder Dagobert Renouf, facing bankruptcy after a failed startup, jokingly offered sponsorship on X for his wedding. He sold 26 ad spots for $10,000, netting about $2,000 after taxes and suit costs, but then spent on a videographer for sponsors, ending up with nothing. The story highlights the challenges of monetizing viral stunts.

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