TIME Serves AI Bots a Different Website with Built-in Ads

vincent_s · hn · 2026-08-05

As AI crawler traffic surges, TIME has adopted a new strategy: serving AI bots a different version of its website than human users see.

This specialized version includes built-in ads and potentially tailored content structures optimized for machine reading. The move reflects a broader trend among publishers to monetize AI traffic and protect content value in the AI era.

Original post →

More from Apps

Apps channel →