TIME Serves AI Bots a Different Website with Built-in Ads
vincent_s · hn · 2026-08-05
As AI crawler traffic surges, TIME has adopted a new strategy: serving AI bots a different version of its website than human users see.
This specialized version includes built-in ads and potentially tailored content structures optimized for machine reading. The move reflects a broader trend among publishers to monetize AI traffic and protect content value in the AI era.
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