Factory says engineers, not PMs, own customers and timelines to ship faster
lennysan · x · 2026-08-04
Factory says it has no PMs, and instead expects engineers to do much of the traditional product-management work themselves.
- Engineers talk to customers, identify pain points, monitor engagement, own outcomes, write plans, align stakeholders, and set timelines.
- The company argues that this “full-stack” ownership removes coordination overhead and helps it ship faster.
- The thread is framed as a critique of product theater in the AI era, where AI is exposing weak PM practices and changing what product teams need to do.
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