Luiza Jarovsky says AI chatbots marketed as “having a soul” cross consumer-protection lines

LuizaJarovsky · x · 2026-08-04

Luiza Jarovsky argues that marketing an AI chatbot as if it “has a soul” violates consumer-protection principles and is especially risky for minors and vulnerable users. The post links to her newsletter and frames the issue as both an ethical and regulatory problem, not just a branding choice.

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