From Cost Center to Revenue Engine: The Applied AI GTM Path for PMs
brandon_galang · x · 2026-08-04
The author points out that traditional internal tooling PMs are often treated as "cost centers," mostly building CRUD apps to save manual data entry time, making it hard to show massive leverage.
They suggest transitioning to Applied AI or GTM (Go-to-Market) Engineering. Instead of building slightly better forms, this role connects customer signals directly to revenue. Examples include building systems that score high-intent accounts in real-time, automate outreach drafting, or run similarity searches on customer feedback to spot major churn risks early. By leveraging AI, PMs can evolve from saving costs to actively driving the revenue engine.
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