Hard to Sell a Markdown for $100, Easy as an Executable
lucasmeijer · x · 2026-08-03
A developer pointed out a counterintuitive phenomenon in indie monetization: it is very difficult to charge a high price for a plain text file like Markdown. However, if it is packaged as an executable program (e.g., outputting documentation via a CLI), users are much more willing to accept a premium price. This highlights how software delivery formats heavily influence perceived consumer value.
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