Indie Hacker Reveals Playbook for Landing the First 100 Paid Users

kylegawley · x · 2026-08-03

Kyle Gawley, an indie hacker with 22,000 users and over $1M in revenue, shares his practical playbook for acquiring the first 100 paid users.

Drawing on 15 years of building software products, he outlines key strategies: how to pre-sell before writing a line of code, the DM opener that yields a 90% response rate, how he landed notable angel investor Jason Calacanis as a customer, and the exact channels that scaled his products from zero to 22,000 users.

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