Apple Warns of '100-Year Flood' in Memory Prices, Costs to Keep Rising

firstadopter · x · 2026-07-31

During its latest earnings call, Apple warned of ongoing memory chip price hikes. An executive noted that memory costs have increased sequentially over recent quarters and are expected to climb even higher in the September quarter.\n\nDescribing the market situation as a "100-year flood," the executive pointed out that memory prices are experiencing exponential increases. While Apple has partially offset these costs using carry-in inventory and reluctant product price hikes, the company expects the inventory buffer to diminish over time.

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