B2B startups outperformed B2C across revenue, MRR, and ARPU in a 1,127-company study
marclou · x · 2026-07-28
- The author compared 1,127 startups and found B2B businesses outperform B2C on nearly every operating metric.
- Median revenue: $2,851 vs $884; MRR: $750 vs $264; ARPU: $31 vs $11.
- Growth was also stronger for B2B: +0.2% vs -5.6%.
- Time to first $1K: 90 days for B2B, versus 101 days for B2C.
- The cited categories behind the stronger B2B economics include APIs, analytics, sales tools, AI automation, and developer tools, leading to the author’s blunt takeaway: start a boring business.
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