AI-era distribution matters more than building, says a product seller who narrowed his playbook to two channels
eptwts · x · 2026-07-28
- The author argues that in the AI era, building is getting so easy that distribution is often the real bottleneck.
- He says he has experimented with many acquisition channels across software, info products, and agency services, and has narrowed his playbook to two core channels, plus a third one — short-form content — that he still uses for direct sales and lead generation.
- He explicitly leaves out SEO and paid ads, saying they are not his specialties and he does not want to send readers in the wrong direction.
Related event: Distribution Becomes the Biggest Bottleneck in the AI Era(2 posts)→
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