Ex-Shopify insider says Tobi Lütke was right to fix a culture problem
morganb · x · 2026-07-28
An ex-Shopify insider says Tobi Lütke was right about the company’s culture diagnosis and course correction.
- They argue too many people were “LARPing” at Shopify and that it was hurting the business.
- The post says Lütke recognized the problem and fixed it.
- The author says they remain a shareholder because of him and the leadership team.
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