Companies reject BigQuery for search data, but approve prompt trackers fast

gaganghotra_ · x · 2026-07-28

A marketer notes a striking asymmetry: companies with 1M–5M URLs often refuse to set up BigQuery just to get past Search Console’s 1,000-URL reporting limit, yet they approve prompt-tracking tools immediately.

The takeaway is that SEO and prompt-tracking vendors are winning on packaging and perceived value, even when the underlying data workload is easier to justify technically. The post frames this as evidence that the marketing of these tools is doing very well.

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