British Gas Owner Slammed for Claiming 90% of Customers Prefer AI Bots Over Humans

nordicinst · x · 2026-07-28

Centrica, the owner of British Gas, announced the layoff of 1,300 call centre and back office jobs, claiming that 90% of customers prefer digital channels over speaking to a person, noting a 20% drop in calls.

A reader's letter published by The Guardian strongly refutes this narrative, arguing that customers are forced into using AI chatbots. The author points out that large corporations deliberately hide phone numbers and create barriers to access, pushing customers toward digital channels to cut costs. This shift exports the time and effort of customer service onto the consumer, rather than reflecting a genuine preference for bot interactions.

Original post →

More from AGI Musings

AGI Musings channel →