Brands Pivot to Micro-Influencers Amid AI Job Displacement
davidfromkansas · x · 2026-07-27
The author observes a shift towards a "new middle class" in the creator economy: brands are prioritizing engagement over reach, favoring highly targeted micro-influencers over expensive big names. With many people facing job dissatisfaction or displacement by AI, generating supplemental income by becoming a micro-influencer in one's specific area of expertise is emerging as a viable career trend.
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