AI Automation Agency: Should You Lead with a Specific Offer or Consulting?
Responsible-Box-4905 · reddit · 2026-07-27
A beginner developer starting an AI automation agency asks the community for advice on their go-to-market strategy. They are debating whether to pitch specific, ready-made automations (like missed-call text-back for service businesses) or to act as a consultant, sitting down with business owners to diagnose pain points and build custom solutions.
They asked experienced peers with paying clients several key questions:
- Which approach did you start with, and would you do it the same way again?
- If you led with a specific offer, how often did the final build differ from the initial pitch?
- Does the consulting approach work without a proven track record?
- If offer-first, did you start with one offer or a small menu?
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