AI shopping still lacks a standard API, and the ad market could be the bigger prize
georgemillo · x · 2026-07-26
The author argues that e-commerce still hasn’t been properly integrated with AI shopping assistants.
- He wants a chat flow where a user can ask for a product by price and features, then approve a result and have the assistant buy it.
- Today’s systems can sometimes find products or add them to a cart, but they usually cannot complete the whole transaction reliably.
- He says e-commerce sites should expose a standard API so agent-driven shopping works smoothly across sites.
- He also sees a new advertising market: sponsored results for highly specific chat requests, similar to AdWords but for conversational intent.
His core point: this is an obvious AI use case with a lot of commercial upside, but the infrastructure is still missing.
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