Brad Neuberg says AI will cut creative costs as film, games and books sit in a winter
bradneuberg · x · 2026-07-26
Brad Neuberg argues that most classic cultural industries are in a winter right now: TV, film, games, and books are under pressure from overinvestment, attention overload, and weaker consumer finances.
- He says podcasts, newsletters, and short-form video are among the few formats still holding a live edge.
- He expects these industries to recover, but in a different form, similar to how Hollywood’s golden age gave way to the New Hollywood reboot.
- On AI, he argues it will become an essential tool to cut costs and enable more auteur-style creation, rather than simply producing slop.
- He also thinks the eventual reboot will coincide with better VR/AR/XR hardware, making more of that creative vision possible.
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