AI Agents Will Usher in an Era of Hyperpropaganda for Your Attention
GabGarrett · x · 2026-07-25
The author argues that sales will become the ultimate bottleneck in business. In the future, models will be able to dedicate decades of compute to convincing people to buy products through swarms of sub-agents.
This is fundamentally an optimization problem against human psychology. Advertisers will leverage deeper personal data, superior processing capabilities, and more ad surfaces to conduct massive automated A/B testing. We are entering an era of "hyperpropaganda," where millions of autonomous salesmen will fiercely compete for every second of human attention.
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