BusinessNext chose ServiceNow’s $40M for access to its global sales network
HaktanSuren · x · 2026-07-23
BusinessNext reportedly picked ServiceNow’s $40M offer over financial investors because access to ServiceNow’s global sales network mattered more than a pure capital injection.
The takeaway is that, for some companies, the most valuable thing a strategic investor can put on the cap table is not cash — it is distribution.
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