Do Not Build a SaaS Unless You Have Deep Domain Expertise

kylegawley · x · 2026-07-23

Kyle Gawley advises indie developers against building a SaaS unless they possess a specific competitive advantage, noting the extremely low success rate otherwise.

He argues that true advantage stems from deep knowledge and understanding of a specific domain's problems. Building yet another trendy tool like a social media scheduler just because you 'want a SaaS' will almost certainly lead to failure. He stresses that pointing to a single survivor is a naive way to validate a business; without expertise, one should gain experience first.

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