Hamel Husain says big consulting firms overengineer AI projects and create dependency
generativist · x · 2026-07-23
Hamel Husain argues that large consulting firms often build AI systems that are overengineered, jargon-heavy, and dependent on the consultancy itself.
- He says that in the past 3 years, across 25+ companies, the pattern has been the same: complex solutions nobody understands, plus slides full of unnecessary buzzwords.
- His prescription is to tear the system down and add complexity only when there is a measurable reason to do so.
- He questions whether mass deployment of this consulting model can create value at all, especially when the incentives favor long-term dependency.
- The image is a screenshot of the quote, with the most sensitive parts blacked out.
Related event: Expert Slams McKinsey and Big Consulting for Over-engineering AI Projects(5 posts)→
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