Applied AI, not models, is the real moat as labs move toward inference

illscience · x · 2026-07-22

Joshelman argues that models are no longer the moat: the real opportunity is building products that use models more deeply in context-specific experiences.

The quoted thread adds a key strategic point: labs are more likely to vertically integrate into inference than move up into applications, because the application market is highly heterogeneous in product design, go-to-market, and price-performance needs. For applied AI founders, the test is simple: if models get twice as good, your customer should get roughly twice the value and your business capture should scale with it.

Related event: AI Consensus: Models Are No Longer the Moat, Application Layer Is(2 posts)→

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