In GEO, citations can rise without your brand ever getting recommended
lilyraynyc · x · 2026-07-22
The post argues that in GEO (generative engine optimization), being cited is not the same as being recommended.
- A brand can appear in citations and still fail to become the answer users see.
- The author adds that you can even be cited in a way that helps a competitor, while your own brand is excluded from the recommendation.
- The core claim is that GEO success should be measured by actual recommendations, not citation counts.
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