Musk backs Grok Imagine as AI video starts to feel culturally useful
elonmusk · x · 2026-07-22
Elon Musk replied “Yes” to a post arguing that his early focus on Grok Imagine makes sense because of his commitment to freedom of expression and the idea that AI video will become a major cultural medium.
The quoted post says AI video now feels inevitable as a production-and-distribution layer, comparing Hollywood and streaming platforms to a cultural propaganda engine. It points to recent examples—like Spencer Pratt’s AI election ads and the “Sweet Land” music video—as the moment AI video started to feel not just possible, but actually entertaining and emotionally effective.
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