Google says AI Search is still sending billions of clicks to websites each week
SEO · x · 2026-07-21
Google SVP Nick Fox says AI features in Search are driving billions of clicks to websites every week, and that the company is still improving link presentation so users can click through more easily.
He argues that AI in Search has not made search obsolete. Instead, when people can ask whatever is on their mind, they use Google Search more, while AI features are designed to connect them to websites rather than keep them inside answers.
Related event: Google Says AI Search Drives Billions of Clicks Weekly(2 posts)→
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