Google says AI Mode queries are 3x longer, and users often never leave it
SuB8u · x · 2026-07-21
Users are spending more time in Google’s AI Mode than in traditional search, and the prompts are getting much longer.
- Google said at its developer conference in May that AI Mode queries are roughly 3× longer than keyword-heavy searches in traditional Search.
- According to three studies summarized by The New York Times, people spend 1 to 9 more minutes in AI Mode than on classic Google searches.
- A Growth Memo study found that in about 75% of sessions, users never left AI Mode for the web.
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