Veteran analyst says AI search has made vendor briefings largely obsolete
DavidLinthicum · x · 2026-07-21
A veteran tech commentator says vendor briefings have become mostly obsolete in the AI era.
- He argues that slides, polished demos, and scripted talking points do not equal real understanding.
- With AI search, user reviews, case studies, and community discussion, he says he can evaluate a company’s tech more thoroughly in an afternoon than in a 90-minute briefing.
- The image reinforces the point as a meme: “I don’t need a briefing. I need information that’s actually useful.”
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