Replit CEO says founders should use X for early adopters and YouTube for broader reach
amasad · x · 2026-07-21
Replit CEO Amjad Masad argues that founders should go direct on every platform, but for different audiences.
- He says X/Twitter is best for Silicon Valley, tech insiders, and early adopters because it’s where news and outsized influence start.
- For the late majority and broader reach, he says Instagram, Facebook, and YouTube matter more, and claims he’s seeing “an insane amount of views” after focusing on them.
- The conversation frames this as part of a larger shift toward founders telling their own stories publicly instead of relying on PR and journalists.
Related event: Replit CEO on Why Founders Should Build in Public(4 posts)→
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